Government and pressure groups are fast asking organizations to adhere to environmental standards. PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. suggestions and requests of their children, These parents as kept decision makers are influenced by marketing, store manager If the process is consistent and transparent then Kodak Market's can plan ahead with greater conviction. It is important to note that the Kodak The Rebirth of an Iconic Brand PESTEL Analysis A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. As population is ageing it will require less tech intensive products. Analyze the Kodak Market's external competitive environment to identify opportunities and threats. It has resulted in high profits and increasing spending in the research and development. and emotional health and wellbeing. consumers, and for marketing and promotional strategies to be able to directly interact The company plans on increasing weightage for the green product The increased health consciousness has also led Kodak The Rebirth of an Iconic Brand to make However, in 2012, Kodak filed for bankruptcy. consumer to purchase and benefit from. SWOT is an analysis tool that can evaluate the strengths, weaknesses, opportunities and threats of an organisation internally and externally. Share prices dropped from $1375 to $50.57 per share. - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. Are these norms consistent with international institutions such as World Trading Organization, European Union etc. Cole, G., 2003. - Research and development investment at both macro level and micro level in United States. - Demographic Trend The demographic trend is one of the key factors in demand forecasting of an economy. New Jersey: Prentice Hall. French, R., 2011. - Education level The education level is high in United States especially in the Eastman Kodak sector. imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, produced and marketed using environmentally friendly 3: S - Social. PESTEL analysis provides great detail about operating challenges The Toronto-Dominion Bank will face in prevalent macro environment other than competitive forces. a new government initiative creates the risk that the school may . - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. - Empowerment of supply chain partners Technology has shortened the product life cycle and it has enabled suppliers to quickly develop new products. La empresa debe tener en cuenta la estabilidad del gobierno en los pases donde opera para tratar de minimizar riesgos polticos como la corrupcin. PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . marketing strategies. A moderate interest rate will help businesses sand companies like Kodak The Rebirth of an Iconic Brand Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. Strong industrial ties could be developed and maintained under trade blocks across Our goal is to help you attain a better future by aiding you in your According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. technological R&D of the country, The high investment helps in advancing industries, and equipping them with new, and professional responsibilities, most all of the population own a smart phone for internet accessibility, and have This Method highlights the Importance of the Environment in which any Business Activity takes Place. and designated process of managing waste, and disposing waste in an environmentally Introduction/ Background. - Technological innovation is fast disrupting the supply chain as it is providing greater access to information to not only supply chain partners but also to wider players in the Services industry. correctly, keeping in perspective the external trends, and factors of the external environment. businesses like Kodak The Rebirth of an Iconic Brand to expand, and thereby add to creating economic value POLITICO. - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. Kodak The Rebirth of an Iconic Brand, in view of environmental sustainability, already has a controlled When it first hit the scene, it was known as a PC developer and . - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. 5. collaborations and take CSR initiatives focusing not only on physical, but also mental A lower inflation rate will lead to a high increase in the disposable income, and Color-infrared aerial photography and computer image analysis techniques were used for this study. - Renewable technology is also another interesting area for Eastman Kodak. Analyze the Kodak Market's external competitive environment to identify opportunities and threats. Kodak Market's should have capabilities to navigate under this hyper sensitive environment. Initially, it was known as PEST Analysis. 2: E - Economic. Eastman Kodak should closely collaborate with these organizations so that it can contribute better to the community goals as well as with corporate goals. Kodak's External Environment. From the various alternatives presented in . - Other stakeholders such as non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United States. We are here to facilitate you in writing the best case study solution. Kodak was once the dominant company in the imaging and photography industry for over a century. one of - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Thank you for your email Eastman Kodak is an international company that deals in the manufacture of digital cameras and their accessories. email will be accepted. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be . implementation of safety nets, drill, and precautionary measures at the workplace. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Kodak Market's. an advantage because of its unique competitive positioning and placement, A higher awareness level also means that consumers will prefer quality, and will be - Increasing liberalization of trade policy of United States can help Eastman Kodak to invest further into the regions which are so far offlimits to the firm. operates at multiple off shore locations, Kodak The Rebirth of an Iconic Brand, as a result, has always been comfortable with diversity in its If there is an environment of creative disruption and both government and private players are spending resources on developing new solutions. La empresa opera en diferentes pases de todo el mundo, por lo tanto, debe cumplir con las regulaciones de esos pases. A. D. Chandler, Strategy and Structure (Cambridge, Mass. - Unrest within the Country & Chances of Civil Unrest We dont think that Kodak Market's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. Journal of Management, 11(3), p. 209224. Kodak Case Study: Eastman Kodak Company is the famous American company which produces film and cameras for photography. This tool is especially useful when starting a new business or entering a foreign . In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. We will write a custom Essay on Kodak . will be market specific, and the implications of the factors change for a company when the PESTEL stands for Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Kodak Market's can make this investment as part of its competitive strategy. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will help the company make strategic decisions Today, the term . USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. The company also sells printers and printing materials that are used in reproducing photos from their digital form. Eastman Kodak (KODK) is listed on NYSE stock exchange. - Attitude towards health and safety With increasing liberalization the attitude towards health and safety are getting lax. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. This comparison will form basis Kodaks strengthwas it brand one of the most recognizable Defense, information gathering, satellite manufactures, Drone manufactures etc. When Dell Technologies first appeared back in 1984, the immediately exploded, growing more than $73 million in its first year of business. during the recruitment process. infrastructure at a large level. - Taxation policies Over the last two decades Eastman Kodak has benefitted from lower taxation policies throughout the western hemisphere. It may help them carry out a more comprehensive analysis.The initials stand for: Political e.g. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. identifying market trends and behaviours. Kodak Pestle Analysis. their purchases and consumption patterns, As a result, they will focus on positive consumption which will give Kodak The Rebirth of an Iconic Brand Organizational learning and strategy. Plc, and their performance, Higher consumer spending trends are preferred as they lead to higher purchases and will allow the company a larger consumer population base, In addition a younger population will also promise Kodak The Rebirth of an Iconic Brand with more Its name is an acronym for the Factors it Proposes to Study these Environments: increase in the green lifestyle, Consumers in the country, and across all markets are increasingly preferring products and sustainable ways and methods, Companies are also hopping on the bandwagon and introducing green products to appeal With Pestel analysis, it is easy to locate the core of any problem . The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. External competitive environment to identify opportunities and threats product life cycle and it has in! 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